Dealerships & Dealer Groups
A Better Vehicle Protection Program for Dealerships.
Ovation gives dealerships and dealer groups a complete vehicle-protection platform built around ICON Rocklear — combining professional installation, logistics, documentation, warranty management, vehicle records, and dealer technology under one roof.
One vehicle. One store. Or an entire dealer group. Ovation handles the process from installation through documentation and delivery.
- Protection
- ICON Rocklear
- Installed by
- Ovation · Carlsbad
- Every vehicle
- Ovation Verified Installation
The dealership proposition
A dealership is not buying another paint-protection product. It is choosing a partner.
A premium protection product only works for a dealership when the entire program around it works too.
The partner has to be
- Reliable
- Profitable
- Easy to work with
- Professional
- Accountable
- Transparent
- Scalable
- Low-friction operationally
ICON Rocklear provides the protection. Ovation manages everything around it.
What the dealership gets
Premium product + Professional installation + Profitability + Convenience + Documentation + Transparency + Logistics + Warranty management + Technology
Five promises
What Ovation does for a dealership.
Five commitments, in the order a dealer principal asks about them: the product, the economics, the process, the proof, and the visibility.
01 · A better product
Premium Protection Customers Can Understand.
ICON Rocklear is a meaningful upgrade from traditional ceramic protection without moving the customer into the cost and complexity of full paint protection film. A two-component hybrid coating, applied by certified installers, with a finish the customer can see and a warranty they can hold.
- Coating thickness per application
- Up to 2.5 mil
- Impact resistance · ASTM D-2794
- 120 in/lbs
- UV and condensation, no visual change · ASTM D4587
- 4,000 h
- Manufacturer guarantee against coating failure
- 15 years
What the customer receives
- Premium, high-gloss finish
- Long-term protection in a single application
- Professional installation by certified installers
- 15-year manufacturer guarantee, registered at installation
- Documented installation on every vehicle
- Tangible value the customer takes home
Performance figures as published by ICON Rocklear International (iconrocklear.com). ICON Rocklear is not a ceramic coating, and Ovation does not position it as a replacement for paint protection film.
02 · Better economics
Built to Create Value for the Dealership and the Customer.
The program is structured so a dealership sees a clear line from dealer cost to retail value to gross profit opportunity — predictable for the store, and attractive to the customer at the point of delivery.
- 01Dealer costProgram pricing, provided to approved dealerships
- 02Retail valuePresented to the customer at delivery
- 03Gross profit opportunityPredictable, per vehicle
A premium protection product with a compelling customer value proposition and a predictable dealer profit opportunity.
Dealer pricing is not published. Approved dealerships receive program pricing through the Dealership Portal.
03 · We handle everything
From Vehicle Intake to Delivery — Ovation Handles the Process.
A dealership should not have to manage multiple vendors, chase installers, track warranties by hand, or wonder where a vehicle is. One submission starts the process; Ovation runs it through to a delivery-ready vehicle.
Submit the vehicle. Ovation handles the rest.
- 01Vehicle submitted
- 02Pickup / intake scheduled
- 03Vehicle received
- 04Professional installation
- 05Quality control
- 06Documentation created
- 07Warranty registered
- 08Vehicle returned
- 09Ready for customer delivery
Included in the process
- Vehicle pickup and return coordination
- Scheduling
- Professional installation
- Facility handling
- Quality-control inspection
- Warranty registration
- Documentation
- Vehicle return
04 · Proof with every vehicle
Proof With Every Vehicle.
Every Ovation installation creates a documented record connected to the vehicle and its VIN — an Ovation Verified Installation. The dealership and customer can see exactly what was installed, when it was installed, and the documentation supporting the service.
Ovation Verified Installation
- Vehicle
- 2026 BMW M4 Competition
- VIN
- WBS33AZ0XSCA00152
- Stock
- B26-1152
- Dealership
- Palomar BMW · Palomar Motor Group
- Installed
- 5 Sep 2026 · Carlsbad
- Product
- ICON Rocklear
- Installer
- Installer 01
- Quality control
- Passed · 7 Sep 2026
- Warranty
- ICR-2026-09-000152
- Record
- OV-D-26-0142
Each vehicle record can carry
- VIN
- Year, make and model
- Stock number
- Dealership and dealer group
- Installation date
- ICON Rocklear product installed
- Service performed
- Technician / installer record
- Vehicle intake condition
- Before photographs
- Installation photographs where applicable
- After photographs
- Quality-control completion
- Warranty registration
- Digital installation certificate
- Service history
- Supporting documents
05 · Complete dealer visibility
Everything in One Place.
Ovation is building a dealership platform so a store can run its protection program without phone calls, email threads, spreadsheets or disconnected records — and so a dealer group can see every store from one account.
One Ovation platform for vehicles, installations, documentation, warranty records, and dealership visibility.
Dealership Portal · preview
Palomar BMW · OVD-0001
Vehicles in process
5
Installation in progress
1
Ready for return
1
Completed
1
- 2026 BMW M4 CompetitionB26-1152Ready for ReturnReturn 10 Sep
- 2026 BMW iX xDrive50B26-1158Installation In ProgressReturn 12 Sep
- 2025 BMW 330iB25-9161Quality ControlReturn 11 Sep
- 2026 BMW X3 M50B26-1166Pickup ScheduledReturn 15 Sep
In the Dealership Portal
- Vehicle submissions
- Scheduling
- Vehicle status
- Pickup / return status
- Installation progress
- Completed vehicles
- Vehicle records
- Installation documentation
- Photos
- Warranty records
- Invoices
- Dealer reporting
- Store reporting
- Dealer-group reporting
Complete transparency
Complete Transparency.
From intake through installation and return, Ovation gives dealerships visibility into what was performed, where the vehicle is in the process, and the documentation associated with every completed installation.
A dealership should never have to wonder
- 01Where is the vehicle?
- 02Has installation started?
- 03Has installation been completed?
- 04Was quality control performed?
- 05Has the warranty been registered?
- 06Where is the documentation?
- 07When is the vehicle returning?
The Ovation system answers those questions.
Status, location, stage, quality control, warranty registration, documentation and return date, on the vehicle record — for the store, and for the group.
Professional installation and quality assurance
Professional Installation Matters.
A dealership trusts Ovation with high-value inventory. The installation environment and process are part of the product.
- Professional technicians
- Controlled installation environment
- Secure facility
- Climate-controlled facility where applicable
- Vehicle condition documentation
- Professional vehicle handling
- Defined intake process
- Final inspection
- Quality-control documentation
- Controlled release and return process
Built to the standard premium franchises expect — BMW, Mercedes-Benz, Porsche, Lexus, Land Rover, Audi, Cadillac and comparable stores — and open to any dealership that wants the same process for its customers.
Warranty management
Warranty Support Without the Administrative Burden.
ICON Rocklear carries a 15-year manufacturer guarantee against coating failure. Ovation helps manage the documentation and administration surrounding the protection program so the dealership does not have to build its own internal process.
The platform and process are being built to support
- Warranty registration
- Warranty documentation
- Vehicle association
- Warranty retrieval
- Customer documentation
- Warranty claim support
- Warranty history
- Applicable transfer information
Coverage as published by ICON Rocklear International: the coating bond, premature fading, peeling, cracking and yellowing. Full terms, exclusions and any inspection requirements are provided in writing. Ovation makes no warranty promise beyond the manufacturer’s terms.
Warranty registration
- Vehicle
- 2026 BMW M4 Competition
- VIN
- WBS33AZ0XSCA00152
- Registration
- ICR-2026-09-000152
- Registered
- 8 Sep 2026
- Coverage through
- 2041
- Terms
- 15-year manufacturer guarantee
- Transfer
- Per manufacturer terms
Dealership convenience and logistics
Built Around the Dealership.
Ovation is designed to minimize disruption to dealership operations. The vehicle leaves on a schedule, the work is done, and it comes back delivery-ready with its documentation.
No chasing vendors. No disconnected paperwork. No guessing where the vehicle is.
- 01Scheduled pickup
- 02Vehicle intake
- 03Transportation coordination
- 04Professional installation
- 05Status communication
- 06Quality control
- 07Vehicle return
- 08Delivery-ready documentation
Dealer groups
Built for One Store or an Entire Dealer Group.
The architecture supports a single dealership, multiple rooftops, regional groups and large dealer organizations — with store-level users, central administrators, and reporting by store, by brand and across the group.
How the data is organized
- 01Dealer groupOne parent account
- 02Dealership / rooftopEach location beneath it
- 03UsersGroup administrators and store-level users
- 04VehiclesEvery vehicle submitted, by VIN
- 05ServicesWhat was performed
- 06DocumentationPhotos, certificates, reports
- 07Warranty recordsRegistered and retrievable
Supported
- Single dealerships
- Multiple rooftops
- Regional dealer groups
- Large dealer organizations
- Central administrators
- Store-level users
- Brand-level reporting
- Group-wide reporting
A dealer-group administrator will be able to see activity across every store from one account.
Dealership access
A separate, secure Dealership Portal.
Approved dealerships and dealer groups receive a unique dealership code and portal access. Accounts are activated by Ovation after review; there is no self-serve sign-up.
Unique dealership code
Each approved dealership or dealer group receives an identifier that ties pricing, stores, users, vehicles, services, documentation and reporting together. A dealer group holds one parent account with its dealership locations beneath it.
Dealership account
- Dealer group
- OVG-0000
- Dealership
- OVD-0000
- Users
- Authorized by the dealership
Partner with Ovation
Ovation makes ICON Rocklear easy, profitable, accountable, documented and scalable for dealerships.
Tell us about the store or the group. The Ovation team reviews every partnership request and follows up on program setup and next steps.
ICON Rocklear is the premium protection product. Ovation is the dealership infrastructure around it.
Looking for the Ovation Dealer Program?
The Dealer Program is a separate program for independent businesses that install ICON Rocklear themselves.